Tuesday 27 August 2013

The Best Seo Tips For Magento System

SEO for Magento



Magento is one of the most search-engine user-friendly systems for e-commerce platforms. To build an e-store extra visible to potential buyers and sellers, there are several smart techniques using Magento that a website with admin permission can execute to enhance his /her e-store ranking in search engine organic results. These smart techniques are usually fetched from as Search Engine Optimization (SEO) techniques. Let’s we can deal with the some basic steps one can obtain to optimize their Magento stores for better SERP (search engine results page) rankings results.

Search algorithms of Google and extra search engines (yahoo, Bing) are way complex and little information is accessible in the open domain. For example, even for a simple crawl bot law such as rel="nofollow" tag, each search engine has different analysis of it.  Just one thing to follow is that e-commerce stores (organization Magento or on any kind platform) have to face a harsh keyword competition as related products are usually on auction on high traffic online business stores.

Six tips for optimizing SEO in Magento platform:

1. Create your URLs clean and obvious:

Just use common characters and related to product words for your URLs. Magento by default supports to simplify URLs. Go to : System => Configuration => Web => Search Engines Optimization.

URLs clean


* Enter “URL Options” menu, set “No” for “Add Store Code to URLS” to avoid store codes being added to your URLs.

Server URL Rewrites

* Enter “Search Engine Optimization” menu, set “Yes” for “Server URL Rewrites” to remove “index.php” from your URLs.

2. Allocate search engines to index your sites:

indexed for SERP

Click through System => Configuration => Design => HTML Heads, and then modify the “Default Robots” setting to “INDEX, FOLLOW” tag. You can also try this helpful free Yoast Metarobots Magento extension to add nofollow specific non-content pages in yourr web site.

3. Apply Metadata Method:

Just update default metadata information for your store. It is optional to avoid using the same metadata info for all pages. For example, metadata description for your site will not be correct for your particular product pages. Google and others display the metadata description below the link in the SERP. A description related to the searched keyword would surely convince the user to follow your link.

Update metadata


*Enter Admin Panel Panel (System => Configuration => Design => HTML heads) and describe generic rules for the whole site. To set the title and metadata on a page to page origin, go to individual categories and product pages in the directory section of Admin Panel.

Label filenames

* label your files correctly. For example, Instead of “img2345_seo435.jpg”, image name as “gift_ribbon_pink.jpg” makes more wisdom for everybody. This should forever be followed with "alt" tag for the image file in question.

Create URL Key

* Creating a “URL Key” so that the URLs are particular for the product keyword.

4. Eliminate Duplicate Contents Method:



*Just avoid the duplicate contents in your product inner pages. Magento allows you to sort and simply navigate them all to categories.



* Set “Yes” to both “Canonical Link Meta Tag” boxes. Google do not like duplicate contents.

5. Apply Google XML Sitemap Generator Method:

Google XML Sitemap is an effective method to communicate with Google search engine. Through the XML sitemap, the structure and essential contents of your web site can be indexed directly.

XML Sitemap Generator

XML sitemap generator to help you create and submit an XML sitemap to Google with ease. Click through System => Configuration => Google Sitemap to select your own priority and configure the frequency and the time you want the XML sitemap to be generated. Just save the "sitemap.xml" file to the root level of your server. just click through System => Configuration => Google Sitemap.


 

6.Google Analytics Integration Method:

Analytics Integration
Google Analytic Integration represented the statistic not only about your (new, return) visitors but also the keywords and high traffic source. You can also see your best performing products and organic pages.
To enable Google Analytics Integration in your Magento system, click through System => Configuration => Google API.Set “Yes” for “Enable option” and submit your Account Number.


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6 Comments:

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