Google Introduction New Algorithm of Hummingbird

Now a day’s the search engine optimization total encryption of keyword phrase referral data from organic traffic to Google Analytic, something that a lot of marketers and brands relied on for feedback about rankings and visitor traffic for certain key phrases. Let’s Google wants to appreciate the user's intent behind a particular subject search rather than just factually interpreting the keywords used in that search.

 

Recently Google introduces the new algorithm of Hummingbird. Hummingbird isn't just an algorithm update, it's a completely kind of new algorithm, collect the feedback gather from previous updates and Google estimates that it will affect about 90% of search queries universal. So what's need to changed? Essentially, the emphasis is now on ‘answers’ rather than ‘organic results’, with Hummingbird paying particular focus to everyday search. Conversational search, or semantic search, takes into account they way users phrase their queries while actually talking to each other (or to Google) as opposed to the way we phrase a question while typing.

Let’s before few years, Google's algorithms have adapted to serve the user with the best unqnie content they think you are searching for. If they consistently served up bad or irrelevant results than you are leaving to go elsewhere, somewhere like Bing for instance, and Google will suffer (Google Adwords revenue). The Caffeine, Panda and Penguin updates all had this goal in brainpower but Hummingbird drills down even further at the first query by efficiently personalizing the results based on location, context, Knowledge Graph data, device, local factors and platform. Suddenly, user intent has become far more significant than the actual keyword phrase used.



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