How to optimize your landing pages for search engines?

If you are creating or editing an existing website, we can follow the guidelines to make SEO friendly website.

1.      Identify Your Target keywords 

Before you even start to your optimize landing page, you should know which keywords you are going to be target.  Using Keyword Research tools like Keyword planner, wordtracker, bing keyword research tool.  These tools give more additional suggestions and how many times target keyword have been searched for.  Now you can choose for highly searched keyword of your landing pages.

2.       Page Titles

      Page Title is most important of the website. Title tags are mostly visible in Google and in the browser.  You have maximum 70charcters to make a good impression of your landing page.

3.       Meta Description

Meta Description is short descriptive of your landing page. Generally, a Meta description should be under 155 characters. It is displayed in the Search Engine Results Page (SERP) and under the page title of the website. It is also called as the snippet.  A good description includes the right keywords.

4.       Headlines

Write your landing page title to include the keyword toward the beginning of the H1 tag.   Headlines should be H1s in the HTML of your site. A good way to find out is to check your source code; it will say <h1>SEO Company in Chennai</h1>. Be sure H1 tags are the visible headline in your site design—some designers don’t realize their impact on search. Your keywords should be in the H1 tag on the applicable page.

5.       Text

Search engine robots loves to read the original content. Writing content for landing page is making to user friendly.  Your keyword should be in the page content up to three times on the page.

Once your site has been optimized for your landing page, then you go to promote your website to get a high traffic.

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