Wednesday 29 October 2014

Why is Web Designing Important to Your Business?

The design of a website is vital because it affects how speedily visitors can discover what they are looking for.  If it is hard or annoying, the visitor will go away and try on another site - and that is a lost opportunity.  A fine design will be simple to understand and navigate, helping potential customers find what they need and taking you one step closer to making a sale or getting in touch.

If you experience that your design isn't quite what it should be, think about the following aspects to see how your website can be improved:

Aesthetics

One thing is clear: a website has to appear good.  But it’s very important to keep usability in mind and not sacrifice it just for the sake of appearance.  The design should lead the eye from what’s most important to secondary items; this can be done with space and typography.  Images and colors can be used for calls to action.  And a professional, modern look can immediately build trust. The possibilities are endless but a good design will create trust and guide visitors to take action.

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Organization

Just like your house, everything in a website needs to have a logical place, helping site visitors easily find what they are looking for. The site navigation needs to be in a logical and consistent place on every single page.  It should be apparent what the main content on a page is and what is secondary, based on size and location.  Everything on a page needs to have a purpose.  We have seconds to make an impression and if the organization doesn't make sense, the visitor will leave.

A Visual Spark

You need to have a spark on your website that appeals to people, something that catches their eye. The internet is a visual medium and it’s important to use images or video without overdoing it.  Possibilities include slideshows, photo galleries and and YouTube videos (which also appear in search results as part of YouTube.com).

Putting it all together

A website’s design will make the site visitor decide whether to stay and take action or leave - it’s as simple as that.  It will need to create trust, make sense and allow people to find what they need quickly and easily - while doing what you want them to do.
Of course, there’s more to a website than looks - like coding standards and cross-platform compatibility - but those are things that site visitors don’t see that a web developer like myself takes care of.

If you are looking for web designing company in Chennai please visit: http://elicitdesignzsolutions.com/

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Monday 20 October 2014

Off Page SEO Techniques to Boost Your Traffic

Off page techniques refers to increase the link building to our website. There are many off page techniques are used.
Off-pages SEO techniques:

1. Directory Submission                                                
2. Article Submission                                                    
3. Forum Posting                                                        
4. Blog Posting
5. Classifieds Ads Submission
6. Photo Sharing
7. Social Bookmarking
8. Press release                      
9. Document Sharing
10. Local Business Listing
11. Blog commenting
12. Questions and Answers

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1. Directory Submission:

In the technique, we used to submit our website title, URL, description to the directories like dmoz, highrankdirectory, etc. It is used to increase the traffic of our website.

2. Article Submission

In this technique, it is same as the directory submission but little bit are changed. We have to submit article of the any particular topic and put two links which redirect to our website to increase the traffic.

3. Forum Posting 

Many people are commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature).

4. Blog Posting

We write blogs related to our website and leave links in that. There are various blog service provider websites like Google Blogger, Weebly & Tumblr etc. It is also increase the more traffic to our website.

5. Classifieds Ads Submission

If you want to buy or sell the products, you can post the classifieds in order to get the backlink of the website.

6. Photo Sharing

In this technique, we share the quality images to popular websites like pinterest, flickr, instagram, etc. to get more traffic to our website.

7. Social bookmarking

Social Bookmarking is also effective techniques to create traffic. we can submit our own links in bookmarking websites. There are various social bookmarking websites like Digg, Delicious and reddit etc.

8. Press Release 

If your website introduces new product or things than you can create the press release and publish them in press release websites. It is also increase the more traffic to our website.

9. Document Sharing

This is another way of technique to promote our website like slideshare, issuu.com.

10. Local business Listing

Add your business websites to business and local listing websites for off page benefits. Post good quality unique information about your website on local listing pages it will optimize your website and provide you good backlinks.

11. Blog Commenting

Some sites also allow do follow comments that can provide your site some good quality backlinks. It is good way to generate traffic on your website.

12. Questions and Answers

Try to find out some questions and answer website that has some topics related to your website. Post questions and answers related to your website’s content and posts.

If you are searching for the best SEO company in chennai then please visit : http://elicitdesignzsolutions.com/

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Thursday 9 October 2014

On page SEO Techniques for Better Rankings

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

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On page SEO

Definition:

On-page optimization refers to changes the text and content on the website.

1. Page Title
Page titles are one of the most important SEO factors on your site. Each and every page should have its own unique title, which includes the main keywords for that page.

2. Meta Description
Meta description is short descriptive of your website.  These descriptions are an important to include relevant keywords for your content, as these are used within the search results when your page is listed. Each and every page has unique. This is also called as the snippet.

3. Header Tags (H1)

H1, H2, H3, H4, etc. body tags are used.

Generally H1 tags are important for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. but many times h2, h3 tags are used.

4. Image Alt Tags

Image optimization is more important for your website. Search engine does not crawl the images. It is crawled based on the image alt tags. Put relevant keywords can help people find your site when searching on Google Images. You can also include Descriptions for your images, making them even more useful with SEO. It is more helpful to good ranking.

5. Internal Linking

Put links to your other website pages, is a great way of improving your site and used properly. This is called internal linking. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

6. URL Structure

Each of your pages URL is highly recommended to the search engines. URLs that include targeted keywords also perform better.

If you are searching for the best SEO company in chennai then please visit : http://elicitdesignzsolutions.com/

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Tuesday 7 October 2014

What you should know about SEO Process

seo can be divided into two main categories: on-page/ in web
site seo and off-page seo.

On-page seo
on-page seo refers to how well your website’s content is
presented to search engines. this can often be improved immediately. page
titles are one of the most important on-page seo factors. they are the text you
see at the top of your browser window when viewing a web page. they are also
the title of a page that is presented in search engines.

off-page seo

off-page seo refers to your site’s overall “authority” on
the web, which is determined by what other websites say about your site. this
can take time to improve. even though on-page seo accounts for only about 25%
of how search engines score and rank your website, it’s worth tackling first
since it can be improved quickly.



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